Marketing Performance
Attribution, conversion tracking, and ROI by channel
Total Spend
$14,150
Marketing investment
Total Revenue
$86,800
Attributed sales
Overall ROI
5.13x
$72,650 profit
Conversions
155
Total leads/sales
Avg CPA
$91.29
Cost per acquisition
Channel Performance
Google Ads
42 conversions
Spend$8,500
Revenue$34,200
Profit+25,700
ROI3.02x
CPA$202.38
Facebook/Instagram
18 conversions
Spend$3,200
Revenue$9,600
Profit+6,400
ROI2.00x
CPA$177.78
Email Marketing
24 conversions
Spend$450
Revenue$5,400
Profit+4,950
ROI11.00x
CPA$18.75
Inbound Calls
31 conversions
Spend$1,200
Revenue$18,400
Profit+17,200
ROI14.33x
CPA$38.71
Direct Traffic
28 conversions
Spend$0
Revenue$12,800
Profit+12,800
ROIN/A
CPAN/A
Referral
12 conversions
Spend$800
Revenue$6,400
Profit+5,600
ROI7.00x
CPA$66.67
Campaign Breakdown
| Campaign | Channel | Budget | Spend | Revenue | Conv. | ROI | Status | |
|---|---|---|---|---|---|---|---|---|
Spring Sale 2026 57,500 impressions | google ads | $5,000 | $4,850 | $22,400 | 28 | 3.62x | active | |
Product Launch Q2 55,700 impressions | $3,500 | $3,200 | $9,600 | 18 | 2.00x | active | ||
Newsletter Campaign 4,810 impressions | $500 | $450 | $5,400 | 24 | 11.00x | active |
Inbound Call Tracking
RingCentral Integration
Total Call Revenue
$18,400
| Date & Time | Phone Number | Duration | Source Campaign | Outcome | Revenue |
|---|---|---|---|---|---|
2026-04-12 10:24 AM | (555) 123-4567 | 8:42 | Google Ads | Converted | $1,200 |
2026-04-12 2:15 PM | (555) 234-5678 | 5:18 | Direct | Qualified | - |
2026-04-11 11:08 AM | (555) 345-6789 | 12:35 | Converted | $2,400 | |
2026-04-11 3:42 PM | (555) 456-7890 | 3:22 | Google Ads | Not Qualified | - |
2026-04-10 9:55 AM | (555) 567-8901 | 15:10 | Referral | Converted | $3,200 |
Google Ads Integration
Connected account
Last Sync:2 minutes ago
Data Range:Real-time
RingCentral Integration
Call tracking enabled
Last Sync:5 minutes ago
Tracked Numbers:3 active